The purpose of marketing is to generate revenue for a brand, company, or organization. What is the purpose of marketing? The rather depressing findings of a recent IPA Bellwether report revealed that the number of marketers planning to increase investment in market research has fallen 32.6% since 2013. While the pandemic is putting pressure on marketers to find cheaper solutions, the sector has to contend with a long-term trend of declining investment. Marketing professionals and teams achieve this through the execution of strategic digital activities that drive traffic, qualified leads, … The general purpose of a marketing objective is to help a business prosper in the competitive industry. The basic goals of marketing are focusing the resources and objectives of a company on the targets identified by marketing research. This type refers to the study that helps solve practical problems using scientific methods. The data is hard to ignore. This type of research is replicatory since the researcher's main objective is to assess the the predicted outcome suggested by other scholars. The research objectives are the essential part of the dissertation it is a kind of central idea of the dissertation. The marketing strategy is typically designed around three elements: selecting a target market, specifying the market strategy and creating a marketing mix. The marketing strategy determines the use of the company's resources and tactics to achieve its specific marketing objectives based on the needs and desires of its stakeholders, including customers, employees, investors and rivals. Market research is no exception. There are so many brands that have successfully established themselves in the market, so standing out can be a challenge for most small to medium businesses. In qualitative research – be it a focus group, in-depth interview (individual interview), or ethnographic project – we are seeking the opinions, motivations, and drivers behind people’s behavior and purchasing habits. It is a non-commercial research that doesn’t facilitate in creating or inventing anything. For example: an experiment to determine a simple fact. Marketers who write down their goals and objectives are more likely to make them a reality. Your marketing goal is a specific, measurable, aspirational, realistic, and time-bound metric that drives every marketing effort. Applied research: Applied research focuses on analyzing and solving real-life problems. The main purpose of research objectives is to tell viewers what the researcher wishes to achieve through the study. The research objective is a statement that defines the purpose of the study along with its variables. Instead of measuring quantity, qualitative research captures the more nuanced, subjective, and less quantifiable aspects that influence people. The main motivation is knowledge expansion. Why is Goal-Setting Important?