It’s that gift-giving time of the year and if you have an architect in your life, you know that getting them a gift is rough since they are sooo particular – but that’s why we’re here. Make sure to have plenty of ways they can touch, handle and see the different aspects of your product. What level of influence they have in the purchase decision? In July this year, the said advocacy campaign was honored by the Europe Business Assembly in Milan, Italy in The International Achievements Award 2019. It was launched on Nov. 20, 2013 to further advance association governance and management in member-serving organizations in the country. You should also include a template or guideline for them to follow so there’s minimal effort on their part. But strategists and experts get their calls answered every time, and their phones are ringing off the hook with questions and inquiries about their expertise. Like all trust, the trust an architect has in your company can be broken. Make sure to leave space to add personal notes so the lead knows you remember your conversation. The truth is, there’s not a secret formula that all architects are waiting for you to discover. If you’re a building materials company looking to market and sell to architects then there are some absolutely critical things you need to have on your website. This page is also a great example because they're not wasting any space. We’ve put together 25 email marketing campaign examples that will surely inspire you for your own.Crafted by talented email marketing gurus, a lot of thought was put into these templates to turn them into result-generating machines. And you don’t want to be remembered as “That one booth all the weird balloons.”. Did the architect read that one case study you spent months putting together (and $1,000 designing)? If they want to spec your product over a product they’ve used a hundred times in the past, they’ll need to defend their decision to the senior architects at their firm, their contractors, and their clients. So how can you show architect’s that you understand their relationship with building owners? They knew their products would improve the value of the buildings where they’d be installed, and they got really close to closing a deal on several occasions. Without a model, it’s difficult for architects to even consider using your product on their next project. You’ve gathered a TON of information about an architect that is interested in specifying your product - including the project they’re working on. Bjarke Ingels 3 warp-speed architecture tales Danish architect Bjarke Ingels rockets through photo/video-mingled stories of his eco-flashy designs. If you want to know more on How to Sell Architects you should check out his article that tells you exactly that. They have the person’s name, their picture, and a quick quote that leads to the video of that individual. We’ve all seen the gimmick-filled booths that are packed with people. You don’t want anything to keep them from looking deeper into your product. By leading with solutions, you’re bypassing the thought in an architect’s mind that says “Yeah, yeah. It certainly can be, but it’s all about how you prepare and ultimately, how you follow-up with the leads you meet at the show. Empower your sales team to work around common restraints like timeline, availability, and of course, price. What kind of jobs they do? WHEN planning to build a house, some people think they only need to hire a civil engineer or a contractor, but not an architect. Instead of selling architects on what’s new, focus on what’s proven. When you leave a booth like this, you remember the awesome products, not the awesome cheese plate. Miss-filed all his music and has been locked out by his own fingerprint. It’s important to know how your products function in new construction and in remodels. However, making small changes like what literature you hand out, how your banner is designed and how you introduce or position your product in conversations can make a big difference. Ultimately, he wants to find answers to all of his questions and be 95% of the way to a decision on whether or not your product is a good fit before he ever speaks to someone from your company. So give them access to digital models for any products you’d like them to spec. Additionally, you could make a twitter list for anyone using the trade show's hashtag to look for ways to leverage social media advertising in the months following the trade show. Ask yourself: What problem does my product solve? #GetAnArchitect is an advocacy campaign of the UAP, a multi-awarded professional organization of architects, which aims to highlight the role of architects as thought and action leaders in improving cities, towns and neighborhoods, and as a force of positive social change. When an architect hears you (the manufacturer) say that your product is the right fit it only goes so far. Your booth is like your calling card at trade shows. You get to choose who goes into each list and who you remove. (see the Junior Architect's buyer persona in chapter 1 for more info on these guys). Plus, including a template also ensures that you get the talking points you want. If you’re noticing a theme by this point about how often we mention giving architects samples, it’s because we really believe in it … and your architects really, really want samples. Videos are the perfect medium for testimonials. In our most recent architect survey, architects told us that Case Studies are the most important piece of content they need on a manufacturer’s website when they’re looking to spec their products. It took some adjusting for him when iPads and touchscreens first hit the market, but now he can’t imagine going back. It positions you as a go-to resource for architects. Don’t leave anything to chance, and don’t leave architects guessing or assuming about how your product is installed. You don’t want to be put in the position of always cutting prices to win the same architect over and over. When you offer architects the option to get a free sample of your product, you are winning on multiple levels: Take 3Form for example, they place an option to order a sample right at the top of their list of calls-to-action on their product pages. They're looking for educational material that tells them exactly what the product is, what it will do, what it will not do and how much it costs. There should be a clear path to ordering samples on all product pages and your home page. Learn how to design resilient, high-performing, secure, and cost-optimized architectures.