If we pass these 76 refrigerators for sale, we'll be continuing a mistake that has all but bankrupted our company.". In the era of the Internet of Things, Haier continues to be a front runner in the industry by creating lifestyle-based ecological brands with its “smart home” approach. For more than 30 years, Haier has devoted its energy and expertise to developing the best appliances in order to satisfy our most discerning customers. The installation of Liebherr's equipment and technology was accompanied by a new and rigorous commitment to quality. Zhang, an avid reader, studied on his own, focusing particularly on Japanese and Western management techniques. By 2018, Haier has established 10 R&D bases, 24 industrial parks, 108 manufacturing centers, 66 marketing centers and 143,330 distribution networks around the world. Kevin Ashton, the father of the Internet of Things, visited Haier and commented that, despite having studied numerous companies in the world, he had never seen a company like Haier that was so well prepared for embracing the Internet of Things. Amidst doubts from the public opinion and industry, Haier merged 18 loss-making home appliance companies, expanding its refrigerator-based product line to a diversified array of products, including washing machines, air conditioners, water heaters and other home appliances. In 1988, the company took over Qingdao Electroplating Factory, which then became the Qingdao Microwave Electric Appliance Factory. Mr Zhang Ruimin, chairman of Haier  In 2012, Haier proposed a networking strategy. In 1999, Haier set up its first overseas industrial park in the United States. The company built a strong position in the Asia and Middle East markets, backed by new factories in Pakistan, opened in 2002, and in Jordan, which began test production in December 2003. On January 15, 2016, Haier and GE strategically collaborated to integrate GE’s home appliance business, forming a new alliance model for large companies to do business out of prices system. In the process of innovation and entrepreneurship, Haier always upholds the principle of “prioritizing people's value”. The Candy Group's product lines cover industries such as washing machines, washing-drying machines, dishwashers, tumble dryers, refrigerators, freezers, kitchen appliances and vacuum cleaners. Yih-teen Lee, a professor of the IESE Business School in Spain said that Zhang Ruimin is more than an enterprise manager, but a management thinker. At home, however, Haier has captured the lead in that segment, accounting for more than one-third of all refrigerators sold each year, and is also the leader in a number of other appliance categories, such as air conditioners and dishwashers. 2020. As consumers, we often take for granted all the hard work that goes into building a great company. The company's sales and distribution are backed by a vast network of subsidiaries with production facilities throughout China and 12 manufacturing plants outside of China. According to the survey data of the 2017 global large household appliances released by Euromonitor International, a global authoritative market research organization, Haier large household appliances has been ranked first for nine years in a row with a 10.6% brand retail sales share. As the world's number two refrigerator maker, trailing only Whirlpool, Haier expected to be able to protect its dominant position in China, despite the increasing inroads made by foreign manufacturers into that market. By 2002, revenues from the group's U.S. operations topped $200 million--a drop in the bucket compared with the company's total of more than $7 billion. The innovative spirit and curiosity of Fisher & Paykel have powered the brand forward in modern times, making it an extraordinary brand in any cases. 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