His advanced techniques became part of the new visual narrative that began in the 1930s, which have since evolved into familiar design idioms such as overprinting -- where an image extends beyond the frame, and the bold use of typography, color, size and placement. Biography by Steven Heller and David R. Brown. Herbert Matter is best known for his international contributions in photography, photomontage and graphic design. The Herbert Matter Archive. 1907-1984. 1907, Engelberg. Herbert Matter (April 25, 1907 – May 8, 1984) was a Swiss-born American photographer and graphic designer known for his pioneering use of photomontage in commercial art. Official site of Herbert Matter, a Swiss-born American photographer and graphic designer whose innovative work helped shape the vocabulary of 20th century art His design work often favored a heavy use of … Switzerland. Together they constitute a collection of extraordinary depth and comprehensiveness and provide a rich collection of primary materials to be utilized for scholarship and exhibition. © Herbert Matter Estate. EngelbergFranz KlineAlexander CalderWillem De KooningJackson PollockPhotomontageModern Graphic DesignGraphic Design InspirationSouthampton Swatch found its home in the Swiss International Business Building, where upon the walls hung the work of Swiss design legend, Herbert Matter. Herbert Matter. The growing archive of modern graphic design includes works by formidable practitioners who influenced styles, epitomized epochs and … His innovative, iconic and experimental work helped set the trend for twentieth century graphic design. DMC 2914.2. Herbert Matter was a member of an early generation of modern designers, who, because of refinements in printing techniques, were able to … The Herbert Matter archive spans the years 1937-1984, when Matter was active as a graphic designer and photographer in the United States, until his death at the age of seventy-seven. The Herbert Matter archive spans the years 1937-1984, when Matter was active as a graphic designer and photographer in the United … After studying painting at the Ecole des Beaux Arts in Geneva and at the Academie Moderne in Paris, Herbert Matter established himself as an eminently talented graphic designer with his breakout project — a series of … He combined black and white photography with tone, airbrush color on the Swiss crosses and a layout that creates a sense of a dynamic sport. He is deemed the driving force behind the practice of modern art that left indelible marks on common perception of graphic art. Matter studied with the painters Fernand Léger and Amédée Ozenfant in Paris, where he later assisted the graphic artist Cassandre and the architect Le Corbusier. 1984. An exhibition of thirty works by Swiss-born designer, photographer, and filmmaker Herbert Matter (1907–1984), The Graphic Designs of Herbert Matter features posters, brochures, catalogues, and magazine advertisements and covers by this prolific graphic artist. He is best known for his pioneering use of photomontage in commercial art. Herbert Matter, (born April 25, 1907, Engelberg, Switzerland—died May 8, 1984, Southampton, New York, U.S.), Swiss-born American photographer and graphic designer known for his pioneering use of photomontage in commercial art. The Herbert Matter archive spans the years 1937-1984, when Matter was active as a graphic designer and photographer in the United States, until his death at the age of seventy-seven. Recognition. Herbert Matter (1907–1984), Cover artwork for Arts & Architecture, une 1945. Matter was only 25 when he developed this now legendary campaign. Born. Reporting from: https://exhibits.stanford.edu/herbert-matter, Herbert Matter: Modernist Photography and Graphic Design - Spotlight at Stanford. Herbert Matter designed this now classic Swiss travel poster in 1934. Herbert Matter (1907 -1984) was born in Engelberg, a Swiss mountain village, where exposure to the treasure of one of the two finest medieval graphic art collections in Europe was unavoidable. Herbert Matter worked with a number of famous designers and artists during his career including Fernand Léger, Le Courbusier, Charles and Ray Eames, Derberny & Peignot, A.M. Cassandre and Alexey Brodovitch. Includes designs by Florence Knoll, Eero Saarinen, Isamu Noguchi, Clay Michie, and others. Official site of Herbert Matter, a Swiss-born American photographer & graphic designer whose innovative work helped shape the vocabulary of 20th century art Legal Contact Matter was a master of using photomontage, color and typography in an expressive manner, transcending the boundaries between art and design. This is the work of the Swiss photographer and designer Herbert Matter, who after a short career in New York had moved to California in 1943 with his wife, the American painter and art critic Mercedes Carles. Print, 324 × 255 mm. The archive is large and includes original art work and production files; manuscript materials; film, video and audio media; photographs; books and printed matter; correspondence; and negatives and transparencies of his … 1983 AIGA Medal. The designer's innovative and experimental work helped shape the vocabulary of 20th-century graphic design. 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