Their color balance series came out in the last few years. Recently Joico came out with a second purple shampoo. The shampoo and conditioner true-blue formula color-corrects on contact, instantly banishing those overly warm, orange tones that tend turn up in graduated dark hair that's been chemically lightened. Joico's Color Balance Shampoo … Calla Dawn , a senior colorist at Baja Studio in New York City, adds that blue shampoo … “Blue shampoo is a shampoo with blue pigments that cancels out unwanted orange, red, and copper tones in the hair,” says Alex Brown, a Chicago-based celebrity hairstylist. They have had their Color Endurance Shampoo for a while. Find helpful customer reviews and review ratings for Joico Color Balance Blue Shampoo, 10.1 oz at Amazon.com. The marketing department has its place, of course, but for longer-lasting results that won’t ruin your natural hair, it is best to take it slow and be cautious when interacting with products that have strong pigmentation, whether purple, blue, or canary yellow. Read honest and unbiased product reviews from our users. It used to have a blue…