ness Principle) are of rather different natures; politeness is socially controlled, while the Gricean principles are “unmarked”, “asocial,” and allowing no deviation from ra-tional efficiency without a reason. But why negatively? He lists six maxims: tact, generosity, approbation, modesty, agreement, and sympathy. And the diminutive "-zinha" reassures Hearer that the cost to him is not too great. Hence the number of maxims is infinite and arbitrary. In this respect, Geoffrey Leech argues for a rapprochement between linguistics and the traditional discipline of rhetoric. The Politeness Principle can account for linguistic facts that Grice's Cooperative Principle cannot. Leech discusses negation in several places and most interestingly. Geoffrey Leech’s politeness principles help us realize how tact, generosity, approbation, modesty, agreement and sympathy are expressed in American culture. If you’re working with advanced ESL or ELL students, you’ll find a discussion of these maxims, and how they sound in informal and formal settings, to be very informative and enlightening. However there are certainpoints Leech did not make very clear. Politeness maxims According to Geoffrey Leech, there is a politeness principle with conversational maxims similar to those formulated by Paul Grice. In the centre of this concept does not stand the information of a conversation, but the effect of what is said on the people. Leech’s politeness principle has been welcome by both criticisms and praise. Politeness Principle in its Maxim of Tact, taking costs and benefits to Hearer into account, politely making it easier for Hearer to refuse the request by asking about his wishes, rather than imposing on him. Leech‟s (1983) politeness principle, even though another principle, beautifully complements the Gricean cooperative principle. Referring to Searle`s categories of illocutionary acts, Leech points out a subdivision into negative and positive politeness. [27] as one of the critics believes that Leech’s theory is problematic as far as the methodology is concerned, since a new maxim can be introduced to account for the regulatory of any language use. 2. This idea can be illustrated thus: A: The classrooms, laboratories and libraries will be renovated. This book presents a rhetorical model of pragmatics: that is, a model which studies linguistic communication in terms of communicative goals and principles of 'good communicative behaviour'. The first and second form a pair, as do the third and the fourth. Theories of the Politeness Principle. 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