[21][22] During the duration of the song, there are several distinct production changes. "[66] Robbie Daw of website Idolator compared the Nick Knight cinematography to the style featured in the music video for Lady Gaga's single "Born This Way" (which was directed by Nick Knight) and wrote that "the black-and-white extravaganza is a rap video unlike any others released in recent memory — well, unless you count Kanye's last off-the-wall clip. [44] In 2017, critics writing for Billboard named the song the fourth best deep cut by a 21st Century Pop Star. "[4] Before launching into a performance of "Lost in the World", West mused that "this is actually a bit more like a poem" and described it as more of a "serious rap". [56], The song appears in West's short film Runaway, an extended 35-minute-long music video which features a majority of the tracks featured on My Beautiful Dark Twisted Fantasy. [29] Ann Powers of Los Angeles Times described "Woods" as a "Wisconsin death trip that becomes a testimonial to rebirth through isolation" and noted a significant difference from "Lost in the World", commenting that the song was more about West's "exhausted cry of one who's always new in town, chasing whatever goal or girl is in the room, fueled by consumer culture's relentless buzz, but finally left unsatisfied. I think it's one of the greatest pieces of writing. West is telling us, over the course of 11 songs, that he’s willing to die for our amusement, our respect. West's verse contains an interpolation of the "Mama-say mama-sah ma-ma-coo-sah" hook from Michael Jackson's song "Wanna Be Startin' Somethin'". "[66] According to Belinda White of The Daily Telegraph, it features designers Gareth Pugh and Rick Owens, stylists Katie Grand and Katie Shillingford and "brands such as Louis Vuitton, Barneys, Mac Cosmetics and Selfridges. '"[42] Cole Mathew of Slant Magazine described the track as "Kanye's much-anticipated reworking of Bon Iver's "Woods" from his classic EP", and wrote that "it's astounding how he takes the strangest sample on the album and crafts it into a defiantly giddy dance number, complete with tribal drumming in the verses and group choruses that sound massive. "[51][52] The track was featured during West's set at the Big Chill music festival. [48] According to a reviewer from Rap-Up, he was lip syncing the song during the performance. [13] In an interview with MTV, West said that the song was going to be the last featured on the album, and commented that "emotionally it just fit the crescendo of everything that I was saying and what I wanted to say to this girl. "Lost in the World" was initially leaked on September 29, 2010 and was 6 minutes and 4 seconds long. [13] The song was recorded around the death of Michael Jackson and the event had an effect on the recording crew of the song, and certain aspects of the song are influenced by personal events that affected West throughout the years. The song received acclaim from music critics, who praised the atmospheric production, the appearance of Vernon, and West's verse. [27][28] The song features West's comment on his fans and his fame, with additional references to Jackson. lose in. The music video received positive reviews from critics. It began as a subgenre of the late-Victorian adventure romance and remains popular into the 21st century. be lost to the world To be fully and deeply engrossed in something, such as a thought or idea, often to such a degree as to be unaware of or insensitive to the one's surroundings. [13] The two quickly became friends through discussions of music and games of basketball. ] According to a reviewer from Rap-Up, he 's 'Lost in the World '' was performed by at. 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