mcdonald's golden arches logo

They interviewed at least four architects altogether, finally choosing Stanley Clark Meston, an architect practicing in nearby Fontana, in late 1952. Klicke auf einen Zeitpunkt, um diese Version zu laden. Entstehung oder Erbauung, Benutzer:Artikelstube/Liste der größten Fast-Food-Restaurantketten, Benutzer Diskussion:Schniggendiller/Archiv/2014, Seznam řetězců rychlého občerstvení v Česku, McDonald's otevřel první pobočku ve Vietnamu, Talk:List of countries with McDonald's restaurants, https://de.wikipedia.org/wiki/Datei:McDonald%27s_Golden_Arches.svg, Lokalen Beschreibungsquelltext hinzufügen, Diese Datei und die Informationen unter dem roten Trennstrich werden aus dem zentralen Medienarchiv, Dieses Werk enthält Material, welches möglicherweise unter, Reverted to version as of 07:20, 10 January 2011 (UTC), {{BotMoveToCommons|en.wikipedia|year={{subst:CURRENTYEAR}}|month={{subst:CURRENTMONTHNAME}}|day={{subst:CURRENTDAY}}}} {{Information |Description={{en|The. Dieses Logo besteht nur aus einfachen geometrischen Formen und Text. The arches had a direct bearing on the interviewing process and their choice of Meston: the first architect they interviewed objected to the arches the brothers wanted; a second wanted to change the arches; a third, prominent Los Angeles architect Douglas Honnold, said that if the brothers were going to tell him what to do they would be better off doing it themselves.[1]. There is a fascinating history behind the trademark. The McDonald's in North Scottsdale on 18241 N Pima Rd also has black arches. The Golden Arches are the symbol of McDonald's, the global fast food restaurant chain. They wanted this building to have an entirely new design which would achieve two goals: even greater efficiency, and an eye-catching appearance. in Rocklin, CA has dark red arches. The McDonald's restaurant at 2172 Sunset Blvd. The form was one of many advanced engineering solutions, including folded plate roofs, that were in common currency. Some McDonald's signs only have one arch, such as the one at 1035 E. Main Street in Montrose, Colorado, and at 2819 S. Olive Street in Pine Bluff, Arkansas. The McDonald's arches in Sedona, Arizona were made turquoise when the yellow color had been deemed by government officials to be contrasting too much against the scenic red rock.[4]. Fred Turner sketched a stylized "V", but the company's head of engineering and design, Jim Schindler, extended the "V" into an "M" resembling a McDonald's store viewed from an angle, with a red isosceles trapezoid "roof" serving as background for lettering.[2]. This was partially due to Louis Cheskin's argument that the arches, which he likened to "mother McDonald's breasts", had "Freudian applications to the subconscious mind of the consumer and were great assets in marketing McDonald's food. While McDonald's dropped the physical arches from nearly all of its restaurants in the 1960s[citation needed], the Golden Arches have remained in the logo, and as a commonly understood term for the company. ", "Turquoise McDonald's arches ordered in Arizona town", "One-of-a-kind design for new McDonald's in Monterey", "Google Maps link (Photos of building exterior in listing)", "Paris has what is thought to be the only McDonald's with white arches in place of their traditional golden ones", "McDonald's is flipping its iconic arches upside down again for International Women's Day", "McDonald's is turning its golden arches upside down to make a statement", "Why McDonald's International Women's Day Celebration Isn't Going as Planned". The McDonald brothers introduced the Golden Arches logo in 1953 at an outlet in Arizona. The idea of an arch had struck Richard as a memorable shape to make their stand more visible. They were incorporated into the chain's logo in 1962, which resembled a stylized restaurant, and in the current Golden Arches logo, introduced 1968, resembling an "M" for "McDonald's". Originaldatei ‎(SVG-Datei, Basisgröße: 273 × 239 Pixel, Dateigröße: 579 Bytes), Bahasa Indonesia ∙ Bahasa Melayu ∙ català ∙ dansk ∙ Deutsch ∙ English ∙ español ∙ Esperanto ∙ français ∙ galego ∙ hrvatski ∙ Ido ∙ italiano ∙ magyar ∙ Nederlands ∙ norsk bokmål ∙ norsk ∙ polski ∙ português ∙ português do Brasil ∙ română ∙ sicilianu ∙ slovenščina ∙ svenska ∙ suomi ∙ Tiếng Việt ∙ Türkçe ∙ беларуская (тарашкевіца)‎ ∙ български ∙ Кыргызча ∙ македонски ∙ русский ∙ српски / srpski ∙ українська ∙ मराठी ∙ தமிழ் ∙ മലയാളം ∙ ไทย ∙ 한국어 ∙ 日本語 ∙ 中文 ∙ 中文（台灣）‎ ∙ 中文（简体）‎ ∙ 中文（繁體）‎ ∙ 粵語 ∙ עברית ∙ العربية ∙ فارسی ∙ +/−. Charles Fish, who did the working drawings and aided Meston in the design, attributes the idea to his familiarity with the form from a school project in which he used structural parabolas for a hangar. McDonald's changes its logo to encourage social distancing among consumers and employees. [1], In 1962, seeking to upgrade its image, the company sought a new logo. Die folgenden 13 Seiten verwenden diese Datei: Die nachfolgenden anderen Wikis verwenden diese Datei: Weitere globale Verwendungen dieser Datei anschauen. "[1], The first franchised outlet bearing Meston's design opened in May 1953 in Phoenix, Arizona. McDonald’s golden arches more recognised than the cross and other fun facts. Along with their practical knowledge, the brothers brought Meston a rough sketch of two half-circle arches drawn by Richard. It was the first book I read about a prominent business, and got me interested in what makes businesses tick. 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