I don't know why the label is upside down, accident or on purpose @StoneBrewing ? 6.7% Can (Upside Down Label) You see, every Stone is the result of trial and error and error and error until all that’s left is the best damn beer we can brew. ABV: 7% IBU: 55 Brewery Location: Kalamazoo, MI There’s a reason Bell’s Two Hearted Ale has been voted by Zymurgy readers as the “Best Beer in America” for four consecutive years: it’s the definition of an American IPA and you can get it just about everywhere. 12oz 'upside down' can Typical 5/5 Stone beer look: clear, immaculate head. The Escondido, California-based brewery has been printing upside down labels on bottles since mid-June without saying much about the "mistakes." Not much scent. This bright, citrus-forward standout was crafted to reduce gluten, but the beer and its magnificent lemon candylike flavor and hop spice can be enjoyed by nearly everyone. When Stone IPA hit the scene in 1997 as our first anniversary beer, IPAs were strictly in the realm of the extreme beer enthusiast. Since 1996, our gargoyle has helped us ward off cheap ingredients, pasteurization and chemical additives... the modern-day evil spirits of beer! All Rights Reserved. It seems that a majority of drinkers saw the label, shrugged, and said, "It drinks.". Stone Delicious IPA is a tangible example of why continual IPA and hop exploration are so fulfilling. Food is delicious. Yay? Still just okay Friday at 01:14 AM Last update: 11-27-2020. The brewery is releasing three of its IPAs—Stone IPA, Delicious and Tangerine Express–in bottles with upside-down labels. One of the most well-respected and best-selling IPAs in the country, this golden beauty explodes with tropical, citrusy, piney hop flavors and aromas, all perfectly balanced by a subtle malt character. @StoneBrewing pic.twitter.com/UZRfR1RQKs, Birthday beer #1. Thought the first one was a fluke, but maybe it’s just 2020.P.S. There was a big opportunity to rebrand Delicious IPA positioned as the benchmark better-for-you IPA. We sweat the small stuff, constantly pushing the boundaries of independent craft beer. Upside-down label, what do I win?Either that, or it’s time switch to water. The bottles are part of an advertising campaign titled "Leave No Stone Unturned." The Stone Twelve Days of IPA Mixed Pack features 12 different IPAs in a single box with, of course, their labels upside down. Not an easy feat, when talking about Stone Brewing’s Delicious IPA, already their #2 selling beer. The campaign was designed to highlight the "collective years of trial and error and error and error" that go into honing Stone's recipes. ... Stone Delicious IPA. That's a deeply anticlimactic sentence. The Escondido, California-based brewery has been printing upside down labels on bottles since mid-June without saying much about the "mistakes." After all, the point of a beer bottle is to empty it, right? When you tilt the bottle to take a drink, those labels become right side up. I challenge you to make an IPA that is even more hoppy and crisp than your classic IPA, but without the heavier maltiness of Ruination. The ultimate hoppy IPA of all time for all us hopheads. Get it? Because you're going to... you know... you turn it to drink... ahhhh, you get it. It’s kind of like those artists you see balancing rocks on top of each other, but this Stone you actually get to take home and enjoy. This incredibly flavorful IPA is actually crafted to be virtually gluten-free, but very few consumers knew it. Our original brewmaster Steve Wagner amplified a British classic by infusing it with extra flavor and character, care of heavy … Stone Delicious IPA is a tangible example of why continual IPA and hop exploration are so fulfilling. Stone's … Can (Upside Down Label) 224.00 บาท. Can you spot it? For centuries, gargoyles have been known to ward off evil spirits. 2020 might be the year of shortages, but at least we have time to explore new things like recipes, hobbies and beers. Because in the pursuit of craft beer perfection, we leave no Stone unturned. Stone Features & Benefits IPA joins Stone Delicious IPA in the brewery's offerings of gluten-reduced beers. Stone Berlin Groundbreaking Collaborations. Stone waited until July 13 to announce that the misprints are intentional. So no, these upside down labels aren’t a mistake. Jacob Dean. It was okay, not really 'delicious' EDIT: smells and tastes much better as it warms. One of these is a bit shy of full. But it definitely took some people by surprise. Also, Metallica rulz . While Stone Delicious IPA earned its keep as a simply delicious IPA… Eh? Modern Times / Stone Wizards & Gargoyles Hazy Coffee IPA, Stone 24th Anniversary DidgeriDoom Double IPA. Stone Delicious IPA 355ml 7.7% Abv. It wouldn't be particularly notable under basically any circumstance at all. Is this just what 2020 is bringing us? Love me some Delicious IPA. This is definitely old style stone with a dank hoppy and bitter ipa that is unapologetic and slaps you in the face. This incredibly flavorful IPA is actually crafted to be virtually gluten-free, but very few consumers knew it. Be the year of shortages, but at least stone delicious ipa can upside down have time to explore New like! S you be the year of shortages, but very few consumers knew it 's silence confusion. The bottles are part of an advertising campaign titled `` Leave no Stone Unturned. ve! Advertising campaign titled `` Leave no Stone Unturned. us hopheads down ' can 5/5... 'Delicious ' EDIT: smells and tastes much better as it warms of my craft beer journey introduces first-ever! That a majority of drinkers saw the label, what do I win? Either,. 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