", which was also used in 2001 with the previous logo. In fact, the 26,744 Subway locations in the US actually surpasses the number of McDonald’s location in the country, making Subway the most common restaurant in the United States. A Warner Media Company. A year later, the two formed a holding company to oversee the expansion of their restaurant named Doctor’s Associates – a name derived from DeLuca’s desire to make enough off the restaurant to fund his medical school tuition. While the Subway logo has indeed undergone several different iterations, it’s interesting to see a company that has kept the basic design of their logo ever since they opened their very first location. Find the rest of your favorite brand color codes on this website. Design Elements of the Subway Logo The Subway logo makes use of dark, crisp greens to convey the idea of freshness as well as bright yellows to convey positivity and flavor. ... We are not affiliated with any of the brands listed on this website. All rights reserved. The slogan used with this logo was "Eat Fresh. The history of the Subway logo dates all the way back to the very first sandwich shop that DeLuca and Buck opened. The current status of the logo is active, which means the logo is currently in use. The arrows in the Subway logo serve to promote the idea of movement and motion. What’s better, they managed to get it right on the very first go, which says something for putting thought and effort into your logo so that you are able to keep it throughout the lifetime of your company. Morningstar: © 2019 Morningstar, Inc. All Rights Reserved. The story behind the arrows in the Subway logo is fascinating. The Subway logo makes use of dark, crisp greens to convey the idea of freshness as well as bright yellows to convey positivity and flavor. Since 2007, Subway has continued to rank high in Entrepreneur’s Top 500 Franchises list. It didn’t take long at all for Subway to begin seeing incredible success. Related: 14 logo changes that drove people crazy, The new logo comes after the fast food giant has stumbled in the last couple years. This is a look at the Subway Logo and the history of one of the most recognized fast food establishments in the world. In spite of the death of its founder and former CEO, Subway has continued to see unparalleled success. Factset: FactSet Research Systems Inc.2019. Unlike many companies whose current logo looks drastically different from the logo they started out with, Subway’s logo has remained mostly the same from start to finish. All times are ET. She also said the yellow-green is "a way to refresh our look while remaining true to the brand's roots by using the vibrant color palette of the mid '60s when we were founded.". By 1968, the two men changed the name of their restaurant chain to Subway. All rights reserved. CNN Sans™ & © 2016 Cable News Network. This logo is still used on signs and posters at most of its locations. For active individuals who choose Subway over other, less-healthy fast food alternatives, this is a positive message. Combining the appeal of fresh, healthy menu items with the speed and convenience of fast food, the restaurant chain Subway has exploded into an international success, bringing in $11.3 billion in 2016 from US sales alone. Much of the popularity of the Subway logo can be summed up in the logo’s staying power. Disclaimer. Subway Logo and the History Behind the Business, Coca Cola Logo and the History of the Company, San Francisco 49ers Logo and the History of the Team, John Deere Logo and the History Behind the Company, Harvard Logo and The History of the School, Alibaba Logo and the History of the Company. The core colors have been optimized to live and work across all channels. The name was shortened to Pete’s Subway and the familiar yellow logo was introduced. The Subway logo, which is the word "Subway" with arrows pointing out of the first and last letters, is now yellow and green without the dark border. This has allowed Subway to set themselves apart from most fast-food chains (you probably wouldn’t find and NFL star eating McDonald’s on a regular basis) and portray themselves as a healthier version of fast food enjoyed even by athletes even at the highest level of success. All told, Subway has managed to create a widely recognizable logo that conveys all of the messages they hope to get across to their customers. Subway’s marketing plan has also evolved along the way, with the restaurant partnering heavy with sports figures to associate their products with health and athleticism. Fred DeLuca served as the company’s CEO until 2015. Of course, Subway’s marketing plan has also revolved heavily around their recognizable logo – a logo that has remained mostly the same since it was very first introduced by Subway founders Fred DeLuca and Peter Buck. It’s black and white, the typeface is a classic serif, and the heart symbol is clean. In this article, we’ll take a look at how Subway got to where it is today and the role that its recognizable logo has played in its marketing success. In 2016, Subway unveiled its most recent logo, which featured somewhat of a return to the original logo, losing the italics and dark green border while also adding more curves to the logo. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. The Subway logo, which is the word "Subway" with arrows pointing out of the first and last letters, is now yellow and green without the dark border. You can find this monogram everywhere from Subway’s commercials to the paper that they wrap their sandwiches in. Last year, its weight loss pitchman Jared Fogle pleaded guilty to charges of child pornography and having sex with minors. Hidden away in the heart are two flying birds, bringing in its namesake. The history of the Subway logo may be short compared to the lengthy history of some companies, but, nevertheless, it has undoubtedly demonstrated plenty of staying power. Use this Subway brand color scheme for digital or print projects that need to use specific color values to match their company color palette. A Subway spokeswoman said the new logo … Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Out of all the things in the logo, the arrows are A Subway spokeswoman said the new logo is "a reflection of the colorful array of fresh vegetables and other ingredients" at a Subway shop. For a brief period of time from 2015 to 2016, Subway also used a single color variation of their logo in solid green. This logo remained in place with only slight changes throughout the majority of Subway’s impressive growth until it had the first significant change in 2002. The Subway hex colors are confirmed by the SVG logo on Subway’s website. Recently, though, the Subway logo has undergone another significant change. Along the way, the chain has undergone a few changes to keep them growing and appealing to their customers, including some notable changes to their store design in 2016 which features USB charging ports at the tables, self-order kiosks, new menu items, and bread made without gluten. The new logo stands up tall, bold and confident, capturing the essence of the brand in a fresh, contemporary look. Standard & Poor's and S&P are registered trademarks of Standard & Poor's Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. Fast Food Brands Colors. Subway has also created a monogram out of the iconic arrows in their logo and continue to use that monogram in much of their marketing material. Subway's new logo, introduction in 2017 Download the vector logo of the Subway brand designed by in Encapsulated PostScript (EPS) format. Having suffered from leukemia for the past two years, DeLuca finally turned his position over to Suzanne Greco before passing away a few months later. The first Subway on the West Coast was opening in Fresno, California in 1978, and by 1984 the restaurant had gone international by opening a Subway in Bahrain. At this point, the company began using thicker, italicized characters to spell Subway and changed the color scheme to green, yellow, and white. The Subway logo and brand has gone worldwide and continues to grow. All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2019 and/or its affiliates. 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