Competition for TRESemmé includes L'Oreal Paris Hair Care, Garnier (Hair Care), Pantene, Head & Shoulders, Tío Nacho and the other brands in the Health & Beauty: Hair Care industry. Protesters have hit out at South African beauty retailer Clicks over a ‘racist’ Tresemmé advert posted on its website. By. Quote; Share this post. The move was instigated by an advert … Living Proof launches frizz controlling oil, SheaMoisture launches fund to help black salon owners during pandemic, Unilever pledges sustainability promise with Love Beauty and Planet, © HPCi Media Limited | Registered in England No. Consumers in South Africa have hit out at the retailer, which posted an advert of the Unilever-owned brand’s advert showing ‘racist stereotypes’ of African hair #ClicksMustFall this is pure racism. … EFF leader Julius Malema said his party's followers should shut down Clicks stores countrywide on Monday if the company does not do so itself. The lawyers had penned a letter to the EFF in which they explained how Clicks found itself embroiled in a hair scandal. The EFF issued a strongly-worded two sentence statement in reply to a four-page letter from lawyers for the retail outlet Clicks, in which they called for the party to desist from its plans to shut down the company's stores. No "intern" excuse will be accepted.#clicks pic.twitter.com/INQS5M0uEN. 07 September 2020 - 08:29 By Naledi Shange. Dove, another Unilever-owned brand, issued an apology in 2017 for a video clip that promoted its body wash product featuring a black woman transforming into a white woman. By Brent Swails and Aisha Salaudeen, CNN . Also, I'll try to see if I can get some better screenshots. Hair Care | Marketing. It continued: “Anti-black racism through the use of the politics of hair has been a benchmark of discrimination against black people across society and through oppressive histories. However, the Democratic Alliance political party has countered the EFF’s move and laid charges against the EFF and its President, Julius Malema, for “petrol bombing, burning and destroying” Click’s stores. The ad seems to be specifically for "TRESemmé Platinum Strength" and/or possibly "TRESemmé Platinum Strength Resilience". Protests erupt in South Africa over controversial TRESemmé ad featuring Black hair. This week, multinational consumer goods company Unilever came under fire … Werkmans Attorneys, which represent Clicks in the matter, has previously represented public enterprises minister Gordhan in his legal battles. “The transgression that Clicks has made goes far beyond a simple advert, rather, it represents a cornerstone of anti-black racism which manifests itself through the disregarding of black identity.”, EFF Statement On Racist Clicks Advert pic.twitter.com/zVp8bwLY62, CIC @Julius_S_Malema has been to all Clicks outlets in Polokwane.The EFF will ensure no Clicks store operates for the next five days unless our demands are met. pic.twitter.com/Xs6lsjb3J7. Today we lay charges against Julius Malema and the EFF for incitement of violence and destruction of property. The group also said Clicks had committed a human rights violation by displaying the advert. © 2020 Arena Holdings (Pty) Ltd. All rights reserved. The EFF has received the following lawyers letter from the lawyers of the racist @Clicks_SA pic.twitter.com/CJSA2ZFybK. This comes after the retail group released a TRESemmé advert on its website that has been condemned by the EFF as racist. Also, I'll try to see if I can get some better screenshots. It had requested a conference call with the EFF to discuss the matter, and said it was investigating the incident. I'll try to add more as I find it. “Our campaign set out to celebrate the beauty of all hair types and the range of solutions Tresemmé offers but we got it wrong.”. Roy Rochlin/Getty Images for NYFW: The Shows/AFP. We also apologise to the Clicks group.”. Tresemmé wrote: “We are very sorry that images used by a Tresemmé South African marketing campaign on the Clicks website appears to promote racist sterotypes about hair. By Becky Bargh 8-Sep-2020. Since the EFF issued its statement, Clicks has recalled the advert, while Tresemmé and its parent company Unilever have issued apology statements. We have made a mistake and sincerely apologise for letting you down. Protesters outraged by ‘racist’ Tresemmé advert posted on retail website Clicks. TRESemmé Collections From frizzy or coloured, to thin, dry or damaged: we have the perfect products, whatever your hair type. #2 is actually in this commercial as well. 6716035 | Natraj Building The Tanneries, 55 Bermondsey Twitter hashtags have also been been deployed by the group including #clicksmustfall and #shutdownclicks. READ ALSO: Checkers ditches TRESemmé: Pressure to expose execs behind Clicks ad. How water became a luxury commodity in beauty. One video posted on Twitter by a consumer in Queenstown recorded protestors vandalising the inside of a Clicks store. “After realising the advertisement has a potentially discriminatory connotation, on September 4 2020, Unilever SA and/or TRESemmé took down the advertisement from its website and on the same day published an apology on its website.”, The apology on the Unilever website read: “We are very sorry that images used in a TRESemmé SA marketing campaign on the Clicks website promote racist stereotypes about hair. On 8th September 2020, Twitter was on a brawl after Clicks South Africa declared that it was going to delist all the TRESemme products from its stores. EFF tells Clicks to 'go to hell' after it explains hair ad was by TRESemmé. EFF leader Julius Malema called on his party's followers to “attack” more than 880 Clicks stores. Members of the Economic Freedom Fighters (EFF) political party led protests outside a number of Clicks stores, including chaining shop doors shut. By Naledi Shange - 07 September 2020 . Why music videos are taking the lead in beauty marketing campaigns, Unilever brings personalised digital hair analyser to market, Think locally: Strategies for success in Southeast Asia's beauty markets, 70% of millennials downplay time spent on appearances, VO5 named headline sponsor of NME Awards 2017, Advertise Last week, the company had run an advert on its website with an image of African hair, which was labelled as dry and damaged, while an example of white hair was described as fine and flat. Clicks has since taken down the advert and apologised, saying there was an oversight in publishing it. Professional-quality hair products, hair care tips, how to guides and videos, fashion news, street style and more from TRESemmé®. The TRESemmé Colour Revitalise collection is designed specifically for colour-treated hair to help protect every single strand from the damage caused by everyday maintenance and styling. Consumers in South Africa have hit out at the retailer, which posted an advert of the Unilever-owned brand’s advert showing ‘racist stereotypes’ of African hair, #ClicksMustFall this is pure racism. Among the EFF's demands of Clicks was for it to publish the names of the senior management who signed off the advert, and that the independent contractors who were behind the advert be fired. NEW YORK, NEW YORK - FEBRUARY 10: A view from the TRESemmé Salon during NYFW: The Shows Day 5at Spring Studios on February 10, 2020 in New York City. It said the advert was commissioned by the hair company TRESemmé. Beauty brands have been at the centre of a number of ‘racist’ campaigns in recent years. The recent TRESemmé Clicks advert portraying black women’s natural hair as “dull” and “damaged” has brought to the fore the hair politics that black women battle with every day. The statement read: “The Economic Freedom Fighters notes the disgusting racist advert put out by pharmaceutical outlet Clicks, which displays the hair of Black women as inferior to that of white women. TRESemme advert. The TRESemmé Colour Revitalise collection is designed specifically for colour-treated hair to help protect every single strand from the damage caused by everyday maintenance and styling. Health and beauty retailer Clicks say they have put in place contingency plans to ensure the safety of staff and customers. The response by @EFFSouthAfrica to the lawyers letter received from the racist @Clicks_SA They can go to hell!#EFFMustRise pic.twitter.com/MoR2zeSoyh. Clicks also posted a statement from its CEO Vikesh Ramsunder: “As Group CEO of Clicks, I am deeply disappointed that we allowed insensitive and offensive images to be published on our website. “It is inexplicable that this imagery can be portrayed, one which reinforces the racist narrative of the abnormality of blackness as opposed to whiteness as standard.”. We recognise we have a role to play in creating a more diverse and inclusive S.A, starting with our website content. “Moreover there is no legal basis on which your organisation can request the names of those employees,” it said. Investigating several incidents across the country where stores were vandalised, 2020 brands most... Stores were vandalised campaigns in recent years recent years has since taken down the advert news. Read more at the SA government 's online coronavirus portal or use the 24-hour public hotline 0800! 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