There’s a secret message hidden in the new Wendy’s logo. Introduced after opening the second restaurant, which introduced the drive-thru pick-up window. Wendy’s has a subliminal or “hidden” message in it’s new logo which debuted last year. After a website questioned whether the company was trying to relay a subliminal message to customers, Wendy's said that the word "Mom" is embedded in its logo, but it's unintentional. The drawing in the logo is a stylized portrait of chain founder Dave Thomas' daughter, Melinda Lou "Wendy" Thomas. This logo can still be seen at some locations despite the design updates. The word "Mom" can be found in Wendy's ruffled collar. Design. This is the first logo that was only used for the first restaurant. From our Obsession. Melinda Lou "Wendy" Thomas-Morse (born September 14, 1961) is the daughter and fourth child of American businessman Dave Thomas, the founder of the fast food brand Wendy's. At the heart of today’s most successful and innovative companies is design. As a result, the current logo has a friendlier, more welcoming look. wendys new logo. The Tostitos logo is thought to feature two people sharing nachos and salsa. 2013-Present: In 2013, Wendy’s redesigned its logo. It was only on Saturday that the secret message was pointed out by StockLogos. Aug 6, 2017 - We encounter logos, images, signs, and many other things that can't be unseen. Second logo, similar to the first one, but added the slogan "Quality Is Our Recipe". The "hidden" part? Wendy's is hardly the only major brand logo that's believed to have a subliminal message. Look a little closer and you might find they remind you of something else. MOM. 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