Different models that follow transactional model of communication are: Interactive model or convergence model is similar to transactional model as they are both two way communication model. Methods and channels of communication to be used and the purpose of communication, must be considered before choosing a specific communication model. Ultimately, the original source encodes a communication in addition to direct that to its desired destination via some programmers, in which the message is usually obtained in addition to decoded. Linear Model of Communication. Among the theorists, Aristotle, Lasswell, Shannon, Weaver, McLuhan, MacLean, Rileys, Westley, Gerbner, Rothstein, Schramn, Berlo, Osgood, Johnson, Cherry are the renowned ones. Shanon and Weaver’s Information Theory Model: This model shows that the communication process begins from the brain of the sender. Knowledge of the subject, the audience and the situation. ” Which means, Lasswell’s style of verbal exchanges consists of several parts- Sender (who), Message (what) in addition to receiver (whom). However it was later adapted to human communication and is now known as the linear model of communication. We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. Linear model II. The only task that a receiver does here is to receive the message. Among the theorists, Aristotle, Lasswell, Shannon, Weaver, McLuhan, MacLean, Rileys, Westley, Gerbner, Rothstein, Schramn, Berlo, Osgood, Johnson, Cherry are the renowned ones. Notify me of follow-up comments by email. All communication must come form some sources. Due to the importance of communication, different types of models have been introduced by experts over the years. Here, people can respond to any mass communications like videos, news, etc. There are three general types of communication models in which all other communication models are mostly categorized. Functions of communication model, Communication Process Vs Communication Mode and Limitations of Communication Model, Types Of Employment Interview || Types Of Job Interview In Communication, Business Communication – Importance of Business Communication, Grapevine Communication | Factors Liable for Operating Grapevine, Informal Communication Spreads Rumor, untrue and distorted information very quickly, Guidelines to Improve effectiveness of Cross Cultural Communication, Disadvantages Of Non-Verbal Communication in Business, A data source, which usually yields an email, Some sort of transmitter, which encodes the particular communication into indicators, Some sort of sales channel, to be able to which usually indicators usually are taken for a sign, Some sort of receiver, which ‘decodes’ (reconstructs) the. Schramm’s product is really as comes after:eval(ez_write_tag([[250,250],'thebusinesscommunication_com-large-leaderboard-2','ezslot_14',121,'0','0'])); John W. Riley and Matilda White Riley, a husband and wife team of sociologists pointed out the importance of the sociological view in communication. Transactional model relates communication with social reality, cultural up-bringing and relational context (relationships). Westley and MacLean’s model explains the difference between interpersonal and mass communication as feedback. The linear model's behavior is belied by its name, where a sender encodes a message via a channel and the message is decoded by the receiver. David K. Berlo, a communication theorist and consultant developed a model named S-M-C-R model of communication in 1960 in his book “The process of communication”. These include the Shannon and Weaver model, the Lasswell model Newcomb’s model, and Berlo’s model of the five senses. 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