Interactive model III. To name a few, George Herbert Mead and Charles Hortan Cooley originated this theory as key people later inspired by them Herbert Blumer coined the term and put th The message flows in a straight line from sender […] Although the receiver is included in the model, this role is viewed as more … This model focuses on the sender and message within a communication encounter. Here, both sender and receiver are known as communicators and their role reverses each time in the communication process as both processes of sending and receiving occurs at the same time. Although these models of communication differ, they contain some common elements. Transmission Model of Communication. In this section, you will learn about three models of communication: I. INTRODUCTION Being one of the most commonly used theories, there are many scholars and theorists who contributed towards the idea of symbolic interactionism. The first two models we will discuss, the transmission model and the interaction model, include the following parts: participants, messages, encoding, decoding, and channels. The sender sends a message to the receiver via a channel; conversely, Linear model II. Terms. Linear models assume that language is simply a vehicle for sending information. Communication patterns are contingent on several factors, for example, physical, environmental, social, cultural, emotional, psychological, etc. Transactional model of communication is the exchange of messages between sender and receiver where each take turns to send or receive messages. The three models of communication we will discuss are the transmission, interaction, and transaction models. Wilbur Schramm, a well-known communication theorist, developed a straightforward communications model in his book “The Process and Effects of Mass Communications“.In the model, Schramm shown as Aristotle did, that communication always requires three elements – … message, channel, receiver, noise, encoding, and decoding, but it differs from the action model in two basic ways: the interaction model recognizes that communication is a two-way process and it adds two elements to the mix: feedback and context. Transactional model I. One of the most useful models for understanding public speaking is Barnlund’s transactional model of communication. Although these models of communication differ, they contain some common elements. Communication is a multifaceted activity, with researchers such as Claude Shannon, David Berlo and Wilbur Schramm proposing different models of communication designed to help clarify human communication. Linear Model of Communication It is a simple one way communication model. The interactive model on the other hand, although similar to the linear model shows that for interaction is an element of communication. Two major models are the linear and interactive models. The interactive model of communication relies on a two-way street of conversation and feedback. The fundamental of the interaction or communication in the specific model get overpowered because of the circumstances of the cultural and social system are over-powering the fundamentals of. The interactive model can be said to be two linear models from opposite directions stacked to together. Models of communication have evolved significantly since Shannon and Weaver first proposed their well- known conceptual model over sixty years ago. Ad and Cookie Policy. 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