It is very rare to see a duck by itself and not conversing with other members of their flock. These days, he keeps appearing on all new Monopoly editions and is even incorporated in the brand’s logo… And in this collection of premium design assets, we're featuring 25 incredible animal logos … Long before storytelling became the staple of modern marketing, people have always enjoyed tales of the Big Bad Wolf and the lion of Narnia. While the trials and tribulations of people can pull on our heartstrings, there is something deep in the human psyche that is drawn to life-forms other than our own. With the aim of building these relationships, many successful companies turn to using animals in their marketing efforts. He was ranked number one in 1926 and 1927 having won seven Gran Slam championships. Apparently, all companies have their own history and therefor different reasons behind these logos. The lion by itself needs no introduction. This concept has only grown. Snake . It’s no surprise to see this majestic animal being used in many different logos from the auto industry to professional sports teams. There are some who consider the camel to be the toughest animal in the world. As with any friend, we might like their personality, but we would not necessarily vouch for their competence in every situation. It doesn't matter how big they are, or how fast they'd rip you apart if they … The fish is made to animate and the logo is designed such that it can work on medium as well as larger sizes. The emotional pull consumers feel towards a furry friend makes them more inclined to take notice, and using animals makes a commercial seem less like an ad and more like a story. While in ancient Egypt, cats were held in high esteem, cats symbolize many different areas including freedom, patience, flexibility, healing from within, an adventurous spirit and curiosity. A descendant of dinosaurs, crocodiles symbolize courage, strength, honor, patience, cunning, fear and primal power. Dooney & Bourke Duck. Undeniably, the rich cartoon guy in tuxedo has become one of the most recognizable brand mascot designs since it was made the star of the original Monopoly game and all related games of the company. Dove. It can be the difference between commercial success and failure. Seeing the image of a whale can invoke many different feelings in people. Firefox. The image of a whale can also be symbolic of unbridled creativity, while exhaling through a blowhole may symbolize the release of creative energies. The young man eventually returns the next morning, having initially decided not to take the road after a big night out. WWF. Rather than simply investing money in the best product that finances allow, we as consumers look for names on the shelves, as if searching for good friends in a crowd. In Chinese culture, a rooster can symbolically mean both punctuality and honesty. Saab. The deer family has mythological ties back to ancient Greece when the goddess Artemis considered the deer to be sacred. As one of our closest cousins in the animal kingdom, many people can see many of the traits we have as humans in monkeys. In the simplest of terms, a brand is an entity that is made for selling goods and services. The message is powerful in its own right, but the doleful, searching eyes of the pup only serve to amplify the emotional impact. She says dogs, cats, and other species have likeable traits that make it easy to form emotional bonds. Lightswitch brand and motion design are associated with light bulbs, switches, lighters, matchboxes etc. Peugeot. She says mascots can offer many advantages to the brands that create them. Along with logos, companies often use other visual depictions or characters to tell stories and build brands. Many logos will display a monkey’s seriousness or intensity while others will focus more on the charm that a monkey can symbolize. The use of a panther logo can convey strength, honor, and valor. Copyright respective of each owner. Some of the best logos not only stick in your head because they are so iconic, but because the imagery that is used can convey emotions that can build a relationship, before a consumer even purchases a product. The main character is a labrador retriever, who pines for his dearly beloved owner to come home. For many cultures, the use of turtle imagery can symbolize good luck, endurance, and long life. 1. The scarlet cattle that adorn Red Bull’s logo provide the perfect example. This makes perfect sense as the monkey symbolizes intelligence, lightheadedness, seriousness, intensity, honor, involvement, grace, community, activity, family, protection, health, charm, curiosity, understanding, authority, observational clarity, energy, and untamed nature. Swarovski. see how Shutterstock can help your team. Just about anyone who sees the logo knows who that is for. Depending on the type of animal chosen, a brand is strong, fast, luxurious, caring, mysterious and many other emotions. Dr. Sharon Ponsonby- McCabe, a lecturer in marketing communications at Ulster University in Ireland, and the co-author of Brand Mascots And Other Marketing Animals, has studied this phenomenon. PUMA. Car companies frequently use animals such as horses and fast leopards to symbolizing speed, strength, and agility. Animal Symbolism in Logo Design, Graphic Design & Branding, [Podcast] How to Grow Real Brands with Dava Guthmiller, How to Create a Content Calendar: A Step-By-Step Guide to Creating Content With a Small Team, Top 10 Design & Creativity Tools for Designers, Ultimate Guide to Successful Video Pre-Production, Branding, identity & logo design differences explained. The image of a camel is meant to symbolize strength, endurance, and persistence as well as steadiness and patience. Many logos that use a cheetah will either have the animal appear to be in motion or with a look of animosity to portray the protection that the cheetah symbolizes. Smirnoff. A crocodile can be one of the most dangerous and fascinating creatures. 25 Best Animal Logo Designs. No theme offers the magic solution for branding success, but there are many examples in which animals have found favor. Elsewhere, food and household-product brands call on animals to add feeling to otherwise emotionless purchases. © 2013-2020 Shutterstock Inc. All rights reserved. Animals are regularly used in this role to good effect. The use of a panther logo can convey strength, honor, and valor. Across cultures as well as history, the snake has been viewed by many as a symbol of transformation, rebirth, healing, and even immortality. These ads weren’t about branding, but rather about urging people not to drive under the influence. These include action, fast thinking, passion, progress, assertion, flexibility, and protection. The Famous Grouse. Toilet-paper maker Charmin, for example, uses a cute animated koala to win the hearts of consumers. In marketing terms, this adoration can be channeled to create positive first impressions. What these statistics tell us is that people love animals. “Go check out the level of consumer engagement through comments on their YouTube channel,” says Braunwart. Once again, marketing experts have the answers. , the use of turtle imagery can symbolize happiness and joy work on medium as as! Relate snakes to guardianship as well as larger sizes of man ’ s logo provide the perfect.. This can occur when advertisements Go viral, but there are some who consider the camel be. Just about anyone who sees the logo for Batman those feelings are what companies to. 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